To help make our websites more responsive to the needs of our visitors, we invoke a standard feature of browser software, called a “cookie”, to assign each visitor a unique, random number (a sort of user ID) that resides on your computer. The cookie does not personally identify the visitor as an individual; rather, cookies merely identify the computer that a visitor uses to access our sites. Unless you voluntarily identify yourself (through registration, for example), we will have no way of knowing who you are, even if we assign a cookie to your computer. The only personal information a cookie can contain is information you supply (an example of this is when you ask for our Personalised Horoscope). A cookie cannot read data off your hard drive. Our advertisers may also assign their own cookies to your browser (if you click on their ads), a process that we do not control.